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Icon Magazine: Rethink – US Road Signage

08.15.2012

Icon Magazine kindly asked us to contribute to their monthly ‘Rethink’ feature. Feeling ambitious, we decided to redesign the US road signage system. While we barely scratched the surface, our solution proposes a modernized, simplified visual system, with smartphone integration.

View the design study in ICON issue 111, September 2012.

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