Manual

+1 415 932 6369
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Profile

Manual is a design and visual communication studio. Our work strives to uncover the intangible essence of a brand and express it through unique visual solutions. Through our process of conceptual design thinking, we help businesses and organizations articulate their unique offering, giving them more value and distinction.

While we are passionate about design and continually push ourselves and our clients, we like to be collaborative and flexible in our approach. We work with a broad range of clients—from startups to the world’s most revered brands—and maintain a consistently high level of execution and production across print, packaging, and digital media.

Manual practices its craft in San Francisco, California.

Partners

Tom Crabtree

Creative Director / Founder

Born in Yorkshire, England, Tom began his career in London, working for highly acclaimed design studios working in art, architecture, culture, and fashion. In 2006 Tom relocated to California to work for Apple as an Art Director, specializing in packaging design. While at Apple he was creatively involved in packaging, retail, and events for major product launches, most notably the iPhone. In 2009 he founded Manual. In a short time Manual has built an international reputation for producing intelligently crafted design for clients in technology, retail, and culture. Tom's design work and writing has been widely published in design books and magazines worldwide. Linkedin Profile >

Patricia Callaway
Account Director / Partner

Originally from North Carolina, Patricia’s career in marketing and communications spans both sides of the pond. Patricia has enjoyed working with creative people in many industries, but namely publishing, the arts, and technology. Since 2009, she has run the business side of Manual, working directly with clients and collaborators to realize projects. Linkedin Profile >

Capabilities

Branding

  • Brand Marks
  • Identity Systems
  • Brand Development
  • Brand Guidelines 
  • Naming and Copywriting
  • Creative Direction 
  • Photo Art Direction

Print

  • Books & Publications
  • Annual Reports
  • Stationery
  • Collateral
  • Posters

Packaging

  • Retail packaging design
  • Limited edition / experimental
  • Materials Research

Environments

  • Branded Environments
  • Signage and Wayfinding 

Screen

  • Websites
  • Motion Graphics
  • User Interface

Clients

Corporate/Retail

  • Levi's
  • Gap
  • Slice
  • Nike
  • Kitsbow

Non-Profit

  • Emerson Collective

 

Technology

  • Google/Android
  • Nest
  • Apple
  • Push Pop Press
  • Blancspot
  • Joos

Hospitality

  • Charles Phan
  • The Slanted Door
  • Wo Hing General Store
  • Tartine
  • Loveland Aleworks

Creative Industry

  • AIGA SF
  • Envelope A+D
  • Spacelab Architects
  • Andrew Zuckerman
  • Mike & Maaike
  • Herbst Produkt
  • Sam Tootal
  • Heist
  • Michelle McCarron Photography

Awards, Press & Publications

Awards

  • Type Directors Club, TDC Communication Awards, 2013, Loveland Aleworks Identity
  • Brand New Awards, 2012. Identity application (Wo Hing General Store)
  • Brand New Awards, 2011. Best In Category (Slice)
  • Brand New Awards, 2011. Identity Application. (Sam Tootal)
  • Pentawards, 2010. Gold Award (Slice)

Press & Publications

  • Choi's Gallery, Vol 19, 2013
  • Los Logos 6, Gestalten, 2013
  • Identity Suite, Victionary, 2012
  • The Art of Packaging Design, Sandu Publishing, 2012
  • Brand New Awards, 2012
  • Asia-Pacific Design No.7, Sandu Publishing, 2012
  • Gusto 2, Sandu Publishing, 2012
  • Brand Catering, Sendpoint Books, 2012
  • 1000 Paper Graphics, Rockport, 2011
  • Big Brand Theory, Gingko Press, 2011
  • Boxed and Labelled Two. Gestalten, 2011
  • Logology 2, Victionary, 2011
  • Print - Regional Design Annual, 2011
  • The Art Of Packaging Design, Sandu, 2011
  • The Packaging Design Book, Taschen, 2011
  • Brand New Awards, 2011
  • Grafik Magazine #189, 2011
  • Grafik Magazine #183, 2011
  • Creative Review Annual 2010
  • Idn Magazine, Volume 18, No. 1, 2010 
  • Process Journal, Edition Three, 2010 
  • Process Journal, Edition Two, 2010
  • Grafik Magazine, #170, 2009

About Loose Leaf

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