As San Francisco’s fastest growing craft brewery, Fort Point creates balanced, thoughtful beers that reference traditional styles, but are by no means bound to them.
The brewery resides in a historic Presidio building that was formerly used as an Army motor pool. Their iconic location—close to both the Golden Gate Bridge and the Fort Point National Historic Site—provided inspiration for a modular, illustrative brand identity. In packaging, the illustration incorporates elements of city landmarks and Bay Area culture to create a unique and authentic sense of place.
The result is a brand that locals can identify with and, as Fort Point grows and becomes available throughout the nation, can be regarded as the new San Francisco craft beer.