Google Material Design Award
Material Design is a visual language introduced in 2014, and used across all of Google platforms and devices to provide a unified user experience. Google has based their approach on ‘the classic principles of good design combined with the innovation and possibility of technology and science.’
A year after introducing Material Design, Google wanted to acknowledge and recognize the individuals, teams and companies that had achieved excellence in applying material design to the creation of engaging user experiences. They asked Manual to create a physical award to be presented to the winners at 2015’s Google I/O conference.
The brief for the Google Design Awards was to create an award that could represent a physical manifestation of Material Design. Manual incorporated themes and ideas that are core to what Material Design is about; like scale, layering and motion, and created a beautiful monolithic sculptural award made of solid Corian.
In designing the awards, we explored different materials, forms and structures. We wanted the award to look and feel substantial, and express ideas like ascension, relief, scale and color. The rectangular shape is the ratio of a mobile screen, and as the shape ascends and descends in scale, the colors and rhythm changes. What you’re left with is an award that has gravitas and weight, but still looks light, layered and playful.
The awards were presented to best-in-class applications around six specific aspects of Material Design; Adaptive Layouts, Crafted Simplicity, Delightful Animation, Elegant Typography, Immersive Imagery, Seamless Browsing. Each award was designed using the predominant color of the winning application, making each award completely unique and specific to the recipient.