Since 2006, AIGA San Francisco has organized San Francisco Design Week to celebrate and showcase the Bay Area’s broad influence on the design world and beyond. The event engages a diverse community of over 20,000 Bay Area design professionals, entrepreneurs, students, and the wider public.
For the past several years Manual has been an official sponsor of San Francisco Design Week. We have created the event’s brand identity in addition to the annual campaign communications. Each year we have looked for ways to communicate and visualize design in a physical manner and incorporate typography in different ways within the imagery.
Deliverables: Identity, Art Direction, Print and Digital Communications.
Credits: 2014 campaign render—Aurelio Guzman. 2013 campaign photography—Dwight Eschliman. 2012 campaign photography—Michael O’Neal