Slice works with world-renowned industrial designers to create innovative cutting tools for the home and office. Slice wanted a new brand mark and flexible identity system that could easily applied to multiple packaging forms yet consistently deliver the brand message, even in the absence of product and point of purchase materials.
Approaching the design of the logo and packaging in parallel, we realized there was an opportunity to forge a perfect unity between the two. By simply cutting away at the word Slice at an angle, it not only made the logotype more edgy and dynamic, but also allowed us to exploit the angled slice across numerous packaging executions.
The angled slice was further employed as a distinctive graphic element across product brochures, screen-printed promotional posters, and trade show exhibition design.