Soma is a new water filtration brand marrying sophisticated design with sustainability and charity. Their glass water carafe contains the world’s first 100% compostable filter, with a generous portion of all sales going to charity: water.
Soma approached Manual to create the brand identity and direct-to-consumer packaging to encapsulate the brand’s personality that is both sophisticated and elegant, while also being approachable and a little playful. We designed a flexible logotype –primarily appearing in vertical orientation—inspired by the concepts of water filtration and air bubbles. We extended this vocabulary into a playful set of circular icons representing all facets of the brand (filtration, water, taste, glass, compassion, sustainability).
We wanted Soma’s direct-to-consumer packaging to be functional and sustainable, yet a little unexpected. Working in collaboration with Soma’s industrial designers MoreLess, we developed a cylindrical recycled packaging structure to protect the carafe, and provide a little surprise when the delivery man arrives.
Manual is currently partnering with Soma on a national roll-out of retail packaging in major retail stores, as well as future product packaging and creative direction of the brand.