The Slanted Door
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The Slanted Door has defined modern Vietnamese food in San Francisco since 1995. Led by award-winning chef Charles Phan, The Slanted Door is situated in the Ferry Building overlooking the San Francisco Bay.

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Manual worked closely with the Phan family to identify the values and personality traits of the restaurant, before undertaking a redesign of the identity. We developed a logo and associated visual language that was as modern and sophisticated as the restaurant's food. The resulting mark references the ‘slanted’ aspect of the name and utilizes a single line to bring a distinct and memorable element to the identity. With family being a core value of the Slanted Door group, this unifying line also conveys the notion of connection.

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A supporting monogram is used as a sign-off, bearing resemblance to a nautical flag – a fitting connotation given the restaurant's location at the water's edge. This monogram is used on branded items, and to represent the umbrella company The Slanted Door Group.

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The identity is applied in copper ink and foil across a muted, sophisticated color palette. All paper menus fold at an angle, providing a simple, unusual touch.

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Night photography: Aya Brackett