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Slice works with world-renowned industrial designers to create innovative cutting tools for the home and office.

Slice engaged us to create a more up-to-date brand mark and flexible system. The identity system needed to be easily applied to multiple packaging forms yet consistently deliver the brand message even in the absence of product and point of purchase materials.

Manual approached the design of the logo and packaging in parallel. We realized there was an opportunity to forge a perfect unity between the logo and the graphic identity as expressed in the packaging. By simply cutting away at the word Slice at an angle, it not only made the logotype more edgy and dynamic, but also allowed us to exploit the angled slice across numerous packaging executions.

The angled slice was further employed as a distinctive graphic element across product brochures, screen printed promotional posters, and trade show exhibition design.


The Brand New Awards 2011. Best in Category, Identity Applications

Pentawards 2010.  Gold Award for Packaging Design.