Manual
Boom
Boom
Boom
Established in 2014, Boom is an aerospace company hard at work designing, building, and flight-testing a supersonic passenger jet. Based in Colorado, they are currently developing the XB-1, their first test aircraft which is proof of concept for Overture, a 55-seat commercial passenger jet. Boom’s ultimate goal is to democratize supersonic flight by making it available at business class fares and reduce travel times by almost 60% flying at Mach 2.2 (New York - London in 3.5 hours).
Boom enlisted us to advance and elevate their brand identity, tell the story of their first test aircraft the XB-1, and establish the narrative and vision for Overture.
We worked closely with the Boom team on the naming, storytelling, and the creation of a sophisticated visual identity that amplifies the forward-focused ambitions of the founders, differentiates them from any other aerospace brand, and builds a strong identity for the growing company to rally around.
We created a ‘high-production’ customizable portfolio system for future investors showcasing the best of what the brand has to offer.
Boom’s overarching brand personality is one of technical precision, bold simplicity, and elegance that speaks to the luxury and modernity of the company’s vision for future travel.
