Medium is a platform built for ideas, and taps into the brains of the world’s most insightful writers, thinkers, and storytellers to bring you the smartest takes on topics that matter. So whatever your interest, you can always find fresh thinking and unique perspectives.
Medium approached us to evaluate and evolve their brand identity and design language in product and marketing. Two years after an internal redesign their brand identity, the design team at Medium were finding the existing brand mark and color difficult to use. It not only felt too digital and complex but it was difficult to adapt into many contexts, and was a little cryptic for first-time viewers.
With a refocus on their core mission of connecting readers and writers, along with an introduction of a paid membership model, we needed the identity to signal that Medium was a place where words matter.
Together with Medium, through an extensive exploration into monogram, wordmark, typographic hierarchy, color palette, illustration and photo art direction, we identified the desire to return to a simpler, more confident typographic and editorial design language that was closer to their original mission and identity of Medium.
Medium’s in-house marketing design and product design teams will take the foundational work we’ve established and implement throughout marketing and product design in the coming months.
Illustrations: Nate Kitch, Angy Che, Michael Gillette