Since 2005, Polyera has been on a mission to bring next-generation flexible electronics to the world. In late 2015, Polyera announced the Wove™ Band, as the world’s first flexible display product. The Wove band features a flexible always-on touch display which can either lay flat or wrap around a wrist, and brings digital content into the material world, making it something you can wear. Much like a Kindle display that uses e-ink technology, the Wove Band displays graphics in 16 shades of grey.
This collision of technology, media, and fashion led us to create a brand that was unconventional, simple, monochromatic, with contrasting graphic elements.
At the core of the brand identity is the logo—a flexible and dynamic wordmark designed for digital media. The shifting weight of individual characters and randomized visual appearance conceptually echoes the nature of the display which is completely customizable and ever-changing. In digital, the logo flickers and shifts weights through simple animation. In print we leverage digital printing technology to render a large family of logos across packaging so each feels unique. We designed set of patterns, derived from the logo’s characters, to be used in products’ user interface and in print. A vivid purple accent color was introduced, to be used sparingly across digital and printed touchpoints.
Wove runs compositions, which are like apps, but made for wearing. With Wove’s creation tools you can make compositions that combine aesthetics and utility in new ways. Manual worked closely with the Wove team to explore the graphic language for the user interface – from typography, to patterns, iconography, and visual expression. We expressed these in a series of compositions, designed to inspire and demonstrate how content can be expressed on a display that is roughly five times the surface of a smartwatch.
For the first set of prototype products to be shipped to selected developers and designers, we designed a limited edition packaging that took the flexible nature of the product and translated it into a packaging form. The rigid soft-touch box snaps open via a concealed magnetic closure (a nod to the magnetic closure on the band itself) and unwraps to lay flat. The box opens to reveal a layered natural wool felt structure that protects and presents the contents.
Our work for Wove also included the conceptual development and art direction for product and lifestyle photography. We presented the Wove Band on-body and in different contexts to promote the potential of wearable media to select partners.
Within the first week of the site launch, Wove received over 10,000 applications for a prototype. Those selected received the device to create their own compositions. We can’t wait to see what developers and designers create with Wove, and are excited to see the product become available to the wider public in the next year.