Manual
eBay Top Star
eBay Top Star
eBay Top Star
eBay Top Star is an invite-only VIP loyalty program, for both watch and sneakers enthusiasts, customers and sellers on eBay. The program celebrates eBay’s most dedicated users by giving them access to some of the most unique, rare, and coveted finds, through curated collections, along with personalized support and invitations to special events.
eBay approached Manual to help launch the program by developing a unique packaged invitation with a gift that would excite sneakerheads and watch collectors, to further cement eBay's position as the leading marketplace for authentically guaranteed high-end watches and rare sneakers.
Knowing sneakerheads and watch collectors would already have paraphernalia related to their respective collections, we opted for a conceptual and artistic approach—gifting them something they wouldn’t be able to buy.
The sneaker-collectors’ first encounter with the program happens when receiving the package, an all-white, minimalist shoebox personalized with a silver label.
A die-cut slab of industrial Falconboard houses a custom-commissioned resin sculpture of an iconic Nike Air Force 1 sole. The exposed edges of the card material subtly echo the treads of the sole.
The limited-edition sculpture, created specifically for the Top Star program by mixed-media artist Matthew Senna, is a study that not only explores the connection we have to our shoes, but also, but on a deeper level how our shoes connect us to the world itself.
”Study 001 Sole was created as a representation of how each of our journeys is unique. It starts out as a blank canvas, a clean sole, prepared for whatever path you desire to take.“ - Matthew Senna.
A second invitation and gift was shipped out to high-end watch collectors. The gift we created captures both the passing of time, and the mesmerizing intricacy of watch movements.
We brought a series of meticulously drawn watch movements to life through animation. Upon opening the box the recipient is greeted with a digital picture frame that activates the second it is removed from the packaging.
The perpetual movements of twelve iconic watches come to life, slowly drifting and spinning through the frame over the course of an hour.