Manual
Kitsbow
Kitsbow
Kitsbow
Based in Northern California, Kitsbow designs and produces high quality mountain bike apparel with an emphasis on minimal, tailored details. In a sector where the dirt and grunge aesthetic reigns, we helped position Kitsbow as an entirely different sort of clothing company targeting a discerning customer at a higher price point.
Beginning with the Kitsbow brand mark—that references both the tailoring aspect of the product and winding mountain bike trails—we created a comprehensive identity and applied it across product, packaging, and all communications.
We focused on making the direct-to-customer packaging feel special since this was such a critical customer touchpoint at the brand's inception. We were sure to consider every detail in an effort to reward bikers for their investment.
The founders’ passion for refined style, quality materials, and manufacturing processes inspired the brand ethos of “Impeccable Mountain Bike Wear for Obsessives.”
