Manual
Lightship
Lightship
Lightship
Lightship is America's first all-electric RV company on a mission to reimagine the recreational vehicle experience by designing and producing aerodynamic, battery-powered trailers.
In sync with the sweeping shift towards electric mobility, Lightship’s L1 travel trailer delivers unparalleled convenience, performance enhancements, and sleek design—transforming a beloved pastime cherished by millions of Americans.
Gone are the days of reliance on fossil fuels, the hum of generators, and the hassle of propane tanks. With Lightship, abundant solar power is at your fingertips, ensuring seamless journeys for miles on end.
Manual proudly partnered with Lightship to craft a brand identity and immersive experience that seamlessly blends the digital realm with the untamed wilderness.
Design details:
Rooted in the maritime heritage of Nantucket, Lightship co-founder Ben Parker paid homage to his upbringing by naming the company after the iconic Nantucket Lightship—a famous vessel with historic significance that guided transoceanic voyages to and from U.S. East Coast ports. Our logo design draws direct inspiration from the Lightship and the two beacons atop each mast that illuminate the path forward.
Complementing the brand mark, an accompanying visual design system is comprised of a series of design elements that balance technical precision with the warmth of the natural world.
A rich color palette, drawn from the hues of nature and the ever-shifting sky counterbalances the neutral tones of the product.
A carefully selected family of contemporary typefaces work together to tell a story of simplicity, robustness, and technical prowess.
The layout system, characterized by radius rectangular frames, mirrors the distinctive windows of the Lightship L1, while the use of photography and illustration inject a palpable sense of warmth and adventure—honoring a cherished tradition of road-tripping and outdoor exploration.
Thanks to Ben, Toby, Amanda, Rob, and the team at Lightship.