Launched in 2017, Playa is a collection of essential hair products. Each product is formulated to be unlike anything else on the market, delivering better results with the fewest products. Playa products are crafted almost entirely with naturally-derived ingredients, along with small amounts of cutting-edge clinical elements so they perform as well – or better – than other hair care brands.

Manual was tasked with creating a timeless and iconic brand identity and packaging system that embodies the ethos of "Natural California Beauty."