Manual
Nike Jordan Training
Nike Jordan Training
Nike Jordan Training
In 2015, Nike launched Jordan Training as part of the larger Jordan Brand. Jordan Training is a collection of products designed to help athletes beat the elements and make training possible anytime, anywhere. We were tasked with designing a custom typeface for the sub-brand that felt elegant and refined, yet still embodied the core values of the Jordan brand.
Using the brand’s own typeface, Jordan Druk, as a starting point, we created a thin monoline display typeface designed specifically to be used at a large scale over imagery.
We wanted the typeface to look delicate and polished, but with a sense of movement and fluidity. We found ways within the letter forms to create a sense of twisting, movement and energy. We worked closely with Commercial Type, the original designers of Jordan Druk, to develop the full character set.