Manual
Nike Pro Services
Nike Pro Services
Nike Pro Services
Nike Pro Services is an exclusive, invitation-only loyalty program that engages elite runners by giving them access to a team of experts and services usually reserved for professional athletes.
Nike approached Manual to create a sub-brand identity and physical invitation for the program that needed to feel elevated and exclusive.
We created a visual identity using a geometric triangular pattern inspired by running track lane markers. The pattern also represents the concept of reaching a pinnacle, and highlights the idea of being selected as one out of many.
The invitation invites select athletes to this new program. Soft-touch papers mounted to thick edge-sprayed board creates a memorable first impression. A black-on-charcoal color palette contrasts with small accents of Nike's 'volt' green.
The subsequent welcome kit contained a membership card and laces in various colors marking runners’ Nike+ achievements. The brand experience is designed to feel rewarding and personalized.
