Manual
Slice
Slice
Slice
Slice works with world-renowned industrial designers to create innovative cutting tools for the home and office. We designed a brand mark and flexible identity system that could be easily applied to multiple packaging forms yet consistently deliver the brand message, even in the absence of product and point of purchase materials.
Approaching the design of the logo and packaging in parallel, we realized there was an opportunity to forge a unity between the two. By simply cutting away at the word Slice at an angle, it not only made the logotype dynamic, but also allowed us to exploit the angled slice across numerous packaging executions.
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