Proxy is a two-block project located in San Francisco that provides a flexible environment for food, art, culture and retail. Renovated shipping containers and temporary architecture form the backbone of Proxy, conceived and curated by architectural firm envelope a+d.

Within the identity we chose to visually reference the temporary and modular nature of the project. The resulting typographic-led identity is born out of the concept of a ‘placeholder’, and employs a flexible typographic framework.