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The Slanted Door

The Slanted Door

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The Slanted Door

The Slanted Door has defined modern Vietnamese food in San Francisco since 1995. Led by award-winning chef Charles Phan, The Slanted Door is situated in the Ferry Building overlooking the San Francisco Bay.

We worked closely with the Phan family to identify the values and personality traits of the restaurant before undertaking a redesign of the identity. We developed a logo and associated visual language that was as modern and sophisticated as the restaurant’s food.

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A simple diagonal fold across print materials and a muted color palette helps to create a feeling that is both natural and off-kilter—A fitting personality for Charles Phan‘s signature restaurant.

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