Solar Components is a Silicon Valley technology company ushering in a new era of portable solar energy devices.
Manual began working with Solar Components during the development of their first product, a powerful personal solar charger for handheld mobile devices. As a new company, they needed to build their brand from the ground up by establishing an appropriate tone of voice and product story.
Manual devised the name Joos for the brand and expressed it through an approachable identity. We also designed a low-cost packaging solution to fit the company’s environmentally conscious goals.
To help bring the product story to life, wrote, designed, and directed a short animation.