Throughout 2016, we’ve continued to work closely with and support the work being produced by YBCA on special programming and events. This fall YBCA released the YBCA 100 – an annual list of creative minds that inspire their work– and held the YBCA 100 Summit. This one-day event led by YBCA’s designated changemakers invited bay area citizens to name and interrogate urgent questions facing the community to explore how art and culture can create societal change.
Manual designed the identity for YBCA 100, which featured “100” as an iconic and recognizable motif, while also working as a container for messaging and the 2016 list. The designs also feature large typographic hero statements that bounce back and forth reflecting the idea of an ongoing dialogue. We worked with our long-term, and previous YBCA collaborator, David Begler to develop messaging that reflected the goals and energy of the event. We also selected a restricted color palette of green, black and white that can be associated with the event in years to come to provide maximum impact and recognition.
The designs spanned a series of 3 posters, event brochures and a two-part lobby installation consisting of large printed boxes, and a participatory wall installation. The printed boxes were stacked in formations that helped visualize the event’s identity while serving as a meeting point and stand for brochures to be placed. The participatory wall encouraged attendees to respond to the prompt “what big questions need to be answered” on post-it’s affixed to the wall.