Our solution was to turn their three-letter acronym into an iconic logotype with a unique personality. We abstracted the letterforms into reductive geometric shapes. This consolidation of forms subtly references the nature of architecture and the constructed environment—and aims to suggest ways in which parts work together to form a whole.

In print, we designed a bi-annual newsprint paper, with news and commissioned articles presented alongside recent projects. The newspaper is distributed at hosted events such as London Design Week and serves as an opportunity for BDG to share their insights and company culture. We also created special invitations for private views at the National Portrait Gallery for BDG’s clients and partners.