Manual
Soma
Soma
Soma
Soma is a water filtration brand marrying sophisticated design with sustainability and charity. Their glass water carafe contains the world’s first 100% compostable filter, with a generous portion of all sales going to charity: water.
Soma approached Manual to create the brand identity and direct-to-consumer packaging to encapsulate the brand’s personality that is both sophisticated and elegant, while also being approachable and a little playful.
We designed a flexible logotype inspired by the concepts of water filtration and the elemental molecular structure of H20. We extended this vocabulary into a playful set of circular icons representing all facets of the brand: from filtration and hydration, to compassion, sustainability, and joy.
We wanted Soma’s direct-to-consumer packaging to be functional and sustainable, yet a little unexpected. Working in collaboration with Soma’s industrial designers MoreLess, we developed a cylindrical recycled packaging structure to protect the carafe and provide a little surprise when the mail arrives.
