Manual’s Creative Director Tom recently travelled to Austin Texas to judge the 2014 Brand New Awards (and seek out good BBQ and beer). Tom invited Manual client Charlie Kronk, co-founder of Kitsbow, to join him in judging the awards alongside Sagi Haviv, Clement Mok, and Masoud Gerami.
Thanks to Brand New’s Armin and Bryony for the invitation, and for being such great hosts.
Tom recently joined David Bennett on Create Great, a podcast featuring creative voices from across industries and disciplines. Their conversation traces Tom's path from the North of England to founding Manual in San Francisco, exploring what he's discovered about building genuine client relationships and navigating the complexities of creative collaboration. Tom discusses why clear communication often trumps clever design, how to handle the inevitable tensions between vision and feedback, and the particular responsibility that comes with shaping the brands people encounter daily. It's an honest look at taste, timing, and the understated influence of branding work—helping craft the everyday things people see, use, and connect with.
Listen on Spotify.
Listen on Apple.
