Manual's Tom Crabtree and Eames Institute's Sam Grawe sat down with Bryony Gomez at The Follow-up—a podcast about brand identity design—to talk about the behind-the-scenes process of designing, and launching the Eames Institute brand.
You can listen to the episode here.
Tom recently joined David Bennett on Create Great, a podcast featuring creative voices from across industries and disciplines. Their conversation traces Tom's path from the North of England to founding Manual in San Francisco, exploring what he's discovered about building genuine client relationships and navigating the complexities of creative collaboration. Tom discusses why clear communication often trumps clever design, how to handle the inevitable tensions between vision and feedback, and the particular responsibility that comes with shaping the brands people encounter daily. It's an honest look at taste, timing, and the understated influence of branding work—helping craft the everyday things people see, use, and connect with.
Listen on Spotify.
Listen on Apple.
